New fragrance proves that Isse Miyake has a lot of pun!

In 1992, Japanese fashion designer Issey Miyake launched L'eau d'Issey. In English, that means Issey's Water. But aurally, it's a playful pun which means The Odyssey. And considering it was Issey's first venture into the highly lucrative world of perfumes, the name was quite apt.

A scent by Issey Miyake
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Seventeen successful years later, Issey Miyake introduces A Scent. Issey says the new perfume is "a scent as simple and beautiful as the air we breathe." True, the freshness of hyacinth and galbanum makes A Scent crisp and invigorating. But I like the name more. The name is so simple and prosaic and yet listen to it and then it means "the act of rising, climbing, moving upward." Aha! I love it! It's so clever.

A Scent by Issey Miyake will be available in September at Rustan's (Makati, Shangri-la Mall, Alabang Town Center, Gateway, Cebu) and Rustan's Essences Robinsons Ermita. For advance orders, please call Issey Miyake Fragrances at +632 856 62 31 or +632 856 1853.