Sunday, July 26, 2009

Kiehl's is on a mission to rehabilitate the Pasig River

Kiehl's, one of my favorite beauty brands, recently made us aware of the state of the Pasig River when they herded us media onto the river ferry and took us on a river cruise.

Metro's Bianca Consunji, me and OK!'s Kristine Ching

Model Isabel Roces, Philippine Daily Inquirer's Kinny Salas-Amparo,
Style Bible's Eunice Lucero and
Look's Kelly Misa

The event was held to announce two things: (1) Kiehl's has just upgraded their amazing Rare Earth Pore Minimizing line and (2) they've adopted Kapit Bisig Para Sa Ilog Pasig (KBPIP) as their advocacy. The KBPIP project will aim to do the following:
  • Raise funds by holding an in-store auction of local artists' paintings of the Pasig River
  • Collect plastic bottles and recycle them into bricks which will be used to build homes for the informal settlers along the riverbanks
  • Donate P5 from the proceeds of every Kiehl's Rare Earth product
  • Urge people to donate-donate-donate to the cause through SMS
Kiehl's gave us beads to create our Commitment Bag Charms--a sign
of our commitment to support the rehabilitation of the Pasig River.

The artists show us their paintings.

So how can we help?
  • You can buy a painting or two! The artwork will be displayed at the Kiehl's Greenbelt 5 boutique from July to August.
  • Bring your plastic bottles to the store from August to September.
  • Buy Kiehl's Rare Earth products from August to December!
  • Text “GIVE[space]ILOG” to 2366 for Globe, TouchMobile and Sun Cellular and 231 for SMART and Talk & Text. Each SMS automatically donates P1 to the cause.
Beauty isn't just what you see in the mirror--it has to pervade everything in our life: our homes, our relationships, our values, our work, our environment. Let's make the Pasig River a beautiful river once again!

Kiehl's Rare Earth products (Deep Pore Daily Cleanser, P1200; Pore Refining Toner, P1500; Pore Minimizing Lotion, P1450; and Deep Pore Cleansing Masque, P2150) are available at Kiehl's in Greenbelt 5, Makati.

The Beauty Writer

P.S. Read about my Pasig River trip in my blog, Topaz Horizon.


Tani said...

I need Kiehl's for my open pores. :) They're doing a worthy endeavor. I'll donate to the cause through texts.

The Beauty Writer said...

Thanks Tani! I text every day! That's P30 a month. Haha, small lang =)